Sorenson, a SaaS platform providing language communication to the deaf community in the B2B space


Sorenson, a B2B SaaS platform with a user base exceeding 500 million, specializes in providing language communication services to the deaf community. The company recently underwent a significant executive-level transition and expressed the need to rebrand and revamp its go-to-market (GTM) strategy. A major obstacle confronting Sorenson was the inherent resistance to change. Having operated in a consistent manner for over two decades, the organization now faced the collective challenge of orchestrating a directional shift. The complexity was compounded by the general aversion to radical change, as individuals and entities adapt to change in varying ways, rendering the problem even more formidable to address.


Leveraging our extensive experience in the SaaS/Telecom space, we were already well connected to the talent that was needed to help make this shift. With Sorenson giving us access to some of their employees was a huge advantage, enabling us to offer informed guidance on the necessary steps to attract the right talent. Moreover, we furnished Sorenson with a comprehensive compensation guide, shedding light on the costs associated with acquiring high-caliber talent and identifying individuals prepared for the substantial efforts required.

We knew the talent to go after, but getting the story down and working with Sorenson on that allowed us to execute on getting talent who was not actively looking interested. In addition, we recommended that Sorenson implement a simple interview process of 4 rounds. This not only enhanced the company’s professional image but gave Sorenson more structure and overall better candidate experience for those interviewing with Sorenson for the first time. This deliberate approach allowed Sorenson to articulate its new direction, capturing the attention and enthusiasm of passive top-tier candidates.

Key Hires:

  • 3 Global Account Managers
  • Director of Global Accounts – South East & LATAM Market
  • Education Sales Mgr.
  • Director of US Marketing
Success Story
“Chris Edward Consulting does not miss the mark. I have used them at previous companies and we had a few very critical positions in the organization at the leadership level along with high level global account mgrs., and told Chris and the team what we need and why, and every single candidate they sent was right on the money. It makes my life a lot easier to execute a plan when we are able to partner with a talent agency like CEC who has the ability to attract talent who match our organizations DNA. Can’t thank there team enough and is why their organization is essential to my GTM strategy.”

Ehrika Gladden

Chief Revenue Officer | Board Director



  • 6 placements: Sales & Marketing
  • Notable placement
    • Director of US Marketing
    • Global Account Mgr. – US/LATAM Market
  • 100% Success rate.

About Sorenson

Sorenson is one of the world’s leading language services providers, combining patented technology with human-centric solutions. We strive to increase diversity, equity, inclusion, and accessibility for underrepresented people through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services.

Table of contents

Table of Contents

Questions about recruiting talent in your industry?

Whether you’re trying to figure out who to hire, when to hire, cleaning up the nasty effects of a mishire, or have a question about how we work, get in touch and let’s dig into the details together.

We want to understand your goals.