Success stories
Galen Lee
HR Business Partner - Talent
Diversified’s partnership with Chris Edward Consulting
The challenge
Diversified was having challenges in talent as the candidate pipeline was not consistent across the US with qualified individuals. Part of the biggest challenge was the identity and the reputation that was out on Diversified for making a lot of acquisitions, which was a direct correlation to a drop in qualified applicants
Understanding the business and telling the story
The experience in the Audio Visual & Workspace technology space from a talent perspective was an area Chris Edward Consulting had a lot of tribal knowledge, in where TOP professionals were sitting, what they were making, and what would motivate them to make a move, which allowed us to craft a story around the industry knowledge Chris Edward Consulting has.
The result
“Chris Edward Consulting has set a high standard of quality for the candidates they present, the organizations with whom they choose to work with, and the way in which they conduct business.“
Ehrika Gladden
Chief Revenue Officer
Logitech’s partnership with Chris Edward Consulting
The challenge
Logitech was going through a massive acceleration as their revenue went from $250M to $2B+ in 19 months in their Video Collaboration Division globally and were looking to make multiple hires with only 4 talent acquisition partners globally. Additionally, the story candidates were being told was a little too humble and left a lot of key milestone successes that would help in attracting the top talent in the space.
Understanding the business and telling the story
The experience in the Video Conferencing | Workspace technology space was an area in which Chris Edward Consulting had a lot of tribal knowledge, and knew exactly where TOP professionals were sitting, what they were making, and what would motivate them to make a move, which allowed us to craft a story around the industry knowledge Chris Edward Consulting has.
The result
Chris and his team contributed greatly to this and they know phenomenal people in multiple segments of the Tech industry. Chris Edwards Consulting is an essential part of any GTM strategy that I lead.“
Ray Hicken
VP of US Channel Sales
Nice’s partnership with Chris Edward Consulting
The challenge
NICE’s team did not have a wide reach with the talent pool in the CCaaS space and shutting down its channel program in 2020 hindered its ability to capture TOP talent to grow its channel business. Additionally, NICE did not have a compelling story to attract talent, because the reputation in the industry was not positive.
Understanding the business and telling the story
NICE was having a fantastic year of acceleration and taking our industry experience in the CX|CCaaS space, along with re-crafting the story allowed NICE to engage talent that was unsure regarding the reputation/pre-conceived notions around NICE to be open to conversation.
The result
“In connecting with Chris, he immediately understood everything about the CCaaS space, who our competitors are, what talent we should be engaging with…what we needed, who we were looking for, what we were offering and most importantly, how to work with us.”
Andrew Goss
VP of Enterprise Sales
Crestron’s partnership with Chris Edward Consulting
The challenge
Crestron developed a new solution and was looking to build a brand new division around the product that would target larger enterprise customers requiring a different breed of talent they have never recruited before.
Understanding the business and telling the story
Crestron has a fantastic story and having the opportunity to visit their testing facilities in NJ at their HQ, combining Chris Edward Consulting’s 10+ years of experience in the Video Conferencing technology space gave Crestron a strategically crafted compelling story around Crestron’s growth enabling access to where TOP professionals were sitting, what they were making, and what would motivate them to make a move allowed us to craft a very compelling story around Crestron’s growth.
The result
“Chris listens closely to my needs and consistently brings me the best talent out there to fill the position.”
Rick Radonich
President
Cal Coast’s partnership with Chris Edward Consulting
The challenge
Cal Coast was starting to gain momentum in the AV division. Being a smaller company they had no idea where to pull talent from or how to tell its story to gainfully employed talent. Not having much of an interviewing strategy, made it tough to also identify talent that fit their team culture.
Understanding the business and telling the story
Cal Coast has a fantastic story and having the opportunity to visit their HQ, combining Chris Edward Consulting’s 10+ years of experience in the Audio Visual Low Voltage space helped Cal Coast tell its story to professionals who were cautious of making a move to a smaller company.
The result
“Chris has been an invaluable partner to Cal Coast’s success and look forward to our continued partnership”
Brian Hayes
VP of Sales Engineering
EOS’s partnership with Chris Edward Consulting
The challenge
At the onset of our engagement, EOS had revenues exceeding revenue of more than a couple hundred million and aimed for substantial revenue growth over a four-year period. However, a major obstacle for EOS lay in the identification of sales professionals at the Enterprise and Global Account Levels. Compounding this challenge, EOS operated without an extensive sales force and had limited experience in rapidly hiring a substantial number of sellers. Furthermore, the company sought engineering and operational talent to not only meet growing demands but also prevent employee burnout.
Understanding the business and telling the story
Chris Edward Consulting possessed significant tribal knowledge in the IT VAR space. CEC knew which companies were going through leadership changes, as well as compensation restructuring. Additionally, understanding EOS’s environment (which was very positive) allowed us to craft a simple but enticing story that would motivate the talent we knew to consider EOS’s opportunity. EOS had the foundation aspects of a solid business but was not getting the story right in terms of how it should be told. The last piece was some minor adjustments to the compensation for both sales & engineering/operational professionals. This now gave EOS the competitive and compelling story to attract talent.
The result
EOS, an IT VAR with a focus on AV| workspace|Networking|Smart Building | IoT | Data Center technologies, was looking to add a multiple headcount over a short period of time.
“Chris Edward Consulting knows their space better than anyone I have ever worked with. Their knowledge and insights on key talents saved us twice from making hires on our own that would have been inevitably bad investments and a huge loss of money. Because our sellers were outpacing the operations side of the house, we were in quick need of Engineering talent, and within a few weeks, Chris Edwards had qualified Engineers lined up. It is quite remarkable how well they match talent to the organization’s identity and our long-term goals. It has been an absolute pleasure, and look forward to continuing the partnership.”
Curtis Heath
VP of Business Solutions at Guitar Center
Guitar Center/AVDG’s partnership with Chris Edward Consulting
The challenge
Following the acquisition of AVDG by Guitar Center, a significant portion of the talent pool chose to transition elsewhere. Culturally, AVDG faced hurdles in both retaining and attracting new talent, which is a common phenomenon post-acquisition, historically resulting in a 3% to 5% drop-off in personnel.
Understanding the business and telling the story
It revolved around comprehending the vision and reshaping the narrative that AVDG presented to talent, fostering an open-mindedness toward the company’s future and direction. Notably, AVDG excelled in nurturing its existing customer relationships, a pivotal aspect of the storytelling puzzle. Furthermore, the organization had key leaders in place who played a critical role in ensuring the success of these efforts.
The result
“Chris Edward Consulting Agency is hands down the best staffing firm that I have used over the years. Their professionalism and ability to bring top-notch candidates to me have made the hiring process extremely efficient in finding top talent. I would highly recommend any company that is looking to fill a position in the technology space to contact his company. Chris Edward Consulting’s passion and drive set their company apart from other staffing agencies that I have worked with in the past. He truly cares about your business and finding the right candidate for your company. Whether it is an individual contributor you are looking to hire or C-level, they will find the ideal candidate to fill that role.”
Ehrika Gladden
Chief Revenue Officer | Board Director
Sorenson’s partnership with Chris Edward Consulting
The challenge
To achieve substantial growth, Sorenson implemented a new Go-To-Market (GTM) strategy that necessitated uncomfortable yet necessary changes. One particularly challenging aspect for the Sorenson team was the recruitment of Enterprise and Global Account sales talent. This challenge stemmed from the novel approach of not only segmenting the business into commercial, enterprise, and global categories but also venturing into verticalization for the first time.
Understanding the business and telling the story
Sorenson was a very unique opportunity with regards to the partnerships as their solution was helping a severely underserved community, that being the hearing impaired. So from a story standpoint, Sorenson had a very compelling one that we felt most people could get behind, which was helping an unserved community collaborate and communicate more efficiently with people in the world. Also, Sorenson had 75% market share, which is incredible given all the big companies like Google and Microsoft who dominate their spaces and only have 25/30% market share. One of the most important aspects of Sorenson’s story was employee tenure. The average tenure was 11 years. So community and culture fit was everything.
The result
Sorenson, a SaaS platform providing language communication to the deaf community in the B2B space,
“Chris Edward Consulting does not miss the mark. I have used them at previous companies and we had a few very critical positions in the organization at the leadership level along with high level global account mgrs., and told Chris and the team what we need and why, and every single candidate they sent was right on the money. It makes my life a lot easier to execute a plan when we are able to partner with a talent agency like CEC who has the ability to attract talent who match our organizations DNA. Can’t thank there team enough and is why their organization is essential to my GTM strategy ”
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