You’ve got competitive pay. You’ve got solid benefits.
But here’s the truth: that’s just the ticket to the game, not what wins you the talent.

When candidates sit across from you (or Zoom in), they’re silently asking questions that rarely make it into the job description:

• What’s it really like to work here, beyond the highlight reel?
• Do leaders coach or just expect people to “figure it out”?
• What happens when someone makes a mistake: coaching or punishment?
• Does this team truly collaborate, or is it a daily turf war?

And here’s the kicker: 76% of candidates care more about culture than pay (see page 2 of our guide). That means the conversations you’re having about your opportunity could be hitting or missing the mark without you even knowing it.