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The 30-60-90 Day Plan? Straight to the Trash.
Let’s be real – no one actually uses that thing. You put one together for your final interview and straight to the trash it goes
The traditional 30-60-90 day plan is a waste. It’s filled with shallow milestones, checklist-ticking, and rushing through “stages” that don’t move the needle. Plus, the whole process takes way too long.
So, what should a new sales leader focus on when they step into a company?
I’m 100% aligned with Larry on how he views his entry as a CRO/Global Sales Leader/US Sales Leader.
⚠️ Forget arbitrary timelines and pointless checklists.
The best Sales Leaders I’ve worked with, recruited for, and strategized with, focus on these things:
🟢 Who’s my top talent?
🟢 Who are our best customers, and what do they really think of us?
🟢 Who are our top vendors or partners, and how do they view us?
🟢 Is our sales compensation driving the right behaviors?
No predetermined plan here.
This is about being strategic, not reactive. Your best sellers, customers, and Vendors/partners will tell you exactly what’s working – and what’s not.
The real planning starts when you figure out what’s broken and what’s actually working.
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Trusted by Forward-Thinking Leaders
“For an employer whos looking to fit an existing role you can’t go wrong by hiring Chris”
— Eric Spadafora, Senior Vice President of Sales | GXO Logistics
“There is no other firm… that has taken their time to invest in learning needs and marketing industry”
— Andrew Gross, VP of Sales | Xyte
“He cares about his reputation which is critical in recruiting”
— Curtis Heath, President of Business Solutions| Guitar Center
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